Bearing in mind that we've recently been to Toronto and, as always with holidays, have therefore been spending more time "out and about" than usual - shopping, drinking, eating, watching the unfamiliar TV - it's as if the culture was thrown into a kind of relief by virtue of it being (only slightly, agreed) alien.
Somehow the brand names on the clothes, the celebrity magazines telling you how to be like someone, the adverts exhorting you to drink the same vodka, or coke, or juice as your "hero", all seemed more than usually visible, and definitely more than usually intrusive.
Isn't it the ultimate in sad that there are people who really believe aping the products that someone successful uses will give them their life or in some ill-defined and abstract way make the wannabes more like the... bes?
Free advertising, reflected cool. It's all shit, really.
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1 comment:
That's what advertising has always been about though, hasn't it?
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