I can't hear that phrase without a feeling of creeping cynicism. It's a mantra that HR departments and directors always trot out when they want to impress the workforce with how well we're being treated. Like the BBC hype surrounding their execrable new drama Bonekickers however, the message does not reflect the medium.
I arrived at work this morning - the first time I've been into the office for some weeks - to find a corporate email in my box. It was about business travel. Some poor graduate trainee has been given the task of analysing the business mileage data for the last year, and the message is that the top 10 drivers are responsible for 41% of total mileage claims and spend 62.5 days per year in their cars.
These incredible statistics, along with averages for the rest of us, are used to promote the message that we should all be more careful at deciding whether we drive or not, and consider alternatives such as telephones (no! really?), voice conferences, video conferences or instant messaging. So what drives the corporate need to achieve a reduction in miles driven? Is it concern for those poor employees, trapped in their cars for nearly 9 weeks of the year? Is it perhaps a recognition that we need a better work-life balance? Are they trying to reduce stress levels among the employee population? Or maybe it's a simple case of wanting to save money?
No. None of these things. They've pledged to reduce the corporate carbon footprint, and this is one of the most significant contributors.
Give me strength.
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