Storm warning

Recently we found out about the opportunity of a lifetime... which, ironically, we may be JUST too late for.

Storm the Charts is a campaign designed to repeat the success of last Christmas's campaign to get Rage in the Machine to the number 1 chart spot in preference to Simon Cowell's "traditional" X Factor winner, who in recent years has been a shoo-in for the Christmas #1 on account of the cynical and exploitative timing of the show.

Only this time, instead of just the number one, the campaign is trying to take over the entire top 40.

And this time, instead of the profits STILL making their way to Sony BMG (who ironically own the rights to the Rage in the Machine single and therefore still made money on the back of the Christmas campaign), they're choosing unsigned indie bands who have never charted.

Bands, in fact, like Beresford & Wallace.

How cool would that have been? Mere weeks after releasing the album, to have Spin Doctor charting, and downloaded by thousands of people who only a short time ago had never heard of us?

Unfortunately, there is an application deadline for bands wishing to take part of March 23. And in order to apply, our music would have to be already available from iTunes. Even though iTunes is the quickest online retailer at processing new music, they still quote 1-3 weeks as the lead time to load up new stuff, so even if we could get it to them today we'd still only have a slim chance of meeting the deadline, and that's without taking account of the delays introduced by our chosen digital distribution partner.

No, sadly, we're gonna have to take a back seat this time round and miss out on the fun. BUT - if the campaign is successful and captures the UK music-buying public's imagination in the way the organisers hope it will, then there'll almost certainly be another go later. You can bet we'll *definitely* be there next time round.