Monday, July 19, 2010

Beeb under fire

The culture and media Secretary has recently announced a review of the BBC by the Audit Office, which potentially may result in a reduction of the licence fee. Cue the predictable whining about "Tory cuts" from socialists and luvvies both within and without the Beeb, and the raising of spectres of shredded drama budgets and how we need to "protect our beloved and sacred Beeb from the wicked Tory axe."

I'd like to peer for a moment behind the curtain of party political bollocks and bring some calm rationality to the debate. Before we start I should nail my colours to the mast: I'm a firm fan of the BBC. I willingly pay my licence fee, and am happy that for the princely sum of 40p per day I get access to a load of quality, ad-free output, as well as a load of other crap I wouldn't watch, or listen to, in a million years. But hey, there are 26 million households also forking out their 40p a day and they're perfectly entitled to watch crap if they want to.

But that's not what this is about.
  1. Every publicly-funded organisation, government department, local authority, or whatever is coming under financial scrutiny right now. To suggest that the BBC, which is effectively (if indirectly) funded by public money, should be exempt from this scrutiny just because it's in the "arts and entertainment" sector, is patently ridiculous. We're paying for it, we should be assured that we're getting value for our money. We can debate how that value is perceived in the BBC's dramatic or entertainment output, and I don't for one second believe the government should (or even can) impose any controls over that, but on the business side Auntie should be as well run as possible, and should be able to prove it.
  2. Every large organisation embodies a proportion of waste. It's as inevitable as a thunderstorm in an English summer. Some are better than others but ALL will have some waste in them somewhere, and the longer the time that elapses between audits, the worse that waste will be. Whether it's more efficient procurement, industry standard benchmarking of costs and remuneration, better management structures, more effective administration and on, and on, every business can benefit from close scrutiny from time to time. The Beeb is no different in this respect, and a lot of the savings could, I predict, be made without impacting the core BBC business - radio and television output - at all. (Whether or not they WILL be implemented in this way depends on how much the implementers have a political axe to grind. I wouldn't, for instance, put it past some people to try to trash something like The Archers to give "the cuts" the maximum profile and impact among the listening public)
  3. While we're on the subject of "core BBC business" - what is it that we actually expect from the BBC? What is the BBC FOR? Because as time goes on, simple focus on that key question can be lost, and corporations of the size of the BBC can easily fall into a mindset of "here's how much money the licence fee generates, now how can we spend it?" Which will usually lead, over time, to growth in non-core sectors of the business, leeching money from the pot and generating apparently legitimate business cases for ever-increasing licence fees. It's good every so often to take a step back and examine what direction the Beeb is moving in: what business, what outputs, what is really important? What do we - the people who pay for it - want it to be for? 
  4. I hope the auditors will examine the thorny issue of "competitive salaries". No matter how much the corporation's leaders bleat about it, the BBC is not in competition with commercial media. They should exercise some discretion and play on the cachet of working for Britain's best-loved entertainment provider. The most high profile example of a hyperinflated salary deal was Jonathon Ross's £6million-a-year wedge, but he's gone now, so who's next in the firing line? Whoever it is, they don't need to be paid that much. Other recent examples of well-reported leavers - Brummie tosser Adrian Chiles and his vacuous sidekick Christine Bleakley - have been gone for a while. Do we miss them? No. Are their replacements paid as much as they were? No. Has that made a difference to the "quality" (*cough*) of The One Show? No. I rest my case. Anyone - and I use that word advisedly - anyone can present a TV programme. Assuming they can read. They are not "celebrities." They are not "stars." In a way, they're a bit like receptionists. They sit at the notional front desk of TV programmes and show people where to go. And we all know how well-valued receptionists are, don't we? TV presenters deserve similar wages. There, that's a few million lopped off the budget right there.
  5. Finally - because this is turning (has turned?) into a lengthy diatribe and you'll be wanting your lunch - on the subject of licence refunds. It's been said that if and when the audit finds significant savings, these will be given back to the licence payer as a refund. No, thanks. I think I'm on pretty safe ground when I suggest that the overwhelming majority of licence payers can do without the couple of quid a year they would probably get back. Keep it. Make some good programmes with it. Don't give it to Ross, or Norton, or Wogan, or Chiles or anyone like them. Don't set up a new department. Don't buy a new manager, director, or executive. Make more programmes. Make better programmes. That's all we want from the Beeb, really. Isn't it?

2 comments:

Blythe said...

Yeah. I personally want less crappy Doctor Who, better dramas that aren't period dramas. The Beeb has period dramas down to a T. Now I want them to get that genius bled into other kinds of dramas.

Blythe said...

Did I mention dramas?